While reading my gmail the inevitable google ads appeared appeared above my inbox. Ahhh I think to myself, a business with a similar name, I think I will investigate further by taking a look. Well I was surprised to say the least, how similar their rebranded logo was to mine. Now i don’t have a leg to stand on because …
SEO = Search Engine Optimization. This means making your website easily searchable (and find-able) on search engines, like Google. Think about how searching online works: You put a word or a phrase into Google that describes what you’re looking for: Then you pick the search result link that seems the best or most useful for your search, from …
A website is a communications tool you’re building to help achieve the goals you’ve set. But, it’s a communications tool unique in the history of the worldbecause it can perform a variety of tasks that no tool before it could have hoped to perform on its own. In fact, a website can be virtually every communication tool that ever existed, …
A good rule of thumb is to review your marketing plan every three months. Check how well your doing, what needs revising, changing and so on A web site is the heart of all your online marketing. A web-marketing plan should be part of a broader marketing plan for your business or organisation. For many small to medium sized outfits, …
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