Starting to come together

  SEO = Search Engine Optimization.  This means making your website easily searchable (and find-able) on search engines, like Google.   Think about how searching online works: You put a word or a phrase into Google that describes what you’re looking for: Then you pick the search result link that seems the best or most useful for your search, from …

A good rule of thumb is to review your marketing plan every three months. Check how well your doing, what needs revising, changing and so on A web site is the heart of all your online marketing. A web-marketing plan should be part of a broader marketing plan for your business or organisation. For many small to medium sized outfits, …