A Logo’s evolution

This is the American television channel ABC’s logo as it morphed through the years.

It is a good indicator of the decades styles and the resulting changes to there logo.

Image shows nine different versions of the ABC's logo as it progressed from 1952 to 2013
ABC’s logo as it progressed from 1952 to 2013. (image credit : 1000 Logos)

Latest Logo makeover

2021 ABC new logo
ABC’s-new-logo created 2021

why is the redesign of the logo like this?

  • Citing other recent rebrands by Apple, BMW and Starbucks, ABC justifies its move into the flat design space by explaining the needs of digital application. The guide talks about legibility and stability in the new design.
  • Flat design is nessaccary to ensure maximum clarity, consistency, and elascity across all platforms.
  • 3 D logos are not optimal for all digital, social and emerging appllications.
  • The logo has been redrawn to increase legibility and stability at smaller scales, ensuring brand recognition.

Logo supplied by ABC

First published in creativebloq

Published
Categorized as Design

Introducing the new Google Analytics

Theres a new way and kid in town and its called Web and app property…

image showing googles new analytics logo
Google Analytics 4

While working on my ranking for my website, I soon discovered that I had some major fixing to do and some detective work to get to the bottom of it all. My site was showing errors ….. and this by the way….was using the Google Analytics system which people are migrating away from. Your normal Google analytics was for measuring web traffic and if you would like a refresher course the link will take you to the academy.

With the need to address privacy and cookies as well as needing to fine tune your marketing results and plans the major shifts in consumer behavior and “privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data.”

“To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. Also known as Google Analytics 4 properties It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

I am currently runing both analytics and slowly ironing out the bugs.

User Experience (UX) Design

A Brief Introduction to User Experience (UX) Design

User experience (UX) design can be a complicated and overwhelming field for newcomers, as it a wide range of topics (from accessibility to wire-framing ). Some of these topics overlap, while some of them complement one another. Therefore, it’s important to come to a common and basic understanding of what the term “user experience” means in a design context.

Complexity and Perception

User experience design, as its name suggests, is about designing the ideal experience of using a service or product. As such, it can involve all types of products and services—think, for instance, about the design involved in a museum exhibition. However, in the main, the term user experience design is used in relation to websites, web applications and other software applications. Since the second half of this century’s first decade, technologies have become increasingly complex, and the functionality of applications and websites has become far broader and far more intricate. Early websites were simple static pages that served up information to feed curious searchers; however, a few decades later, what we can find a wealth of online are sites that are interactive and offer a much richer feel for users.

You can add all the features and functionality that you like to a site or application, but the success of the project rides on a single factor: how the users feel about it.

The questions that we as UX designers are concerned with are these:

  • Does the site or application give the user value?
  • Does the user find the site or application simple to use and navigate?
  • Does the user actually enjoy using the site or the application?

UX designer can say he’s or she’s doing a good job when the answer is “Yes!” to all of the above.

What is User Experience (UX)?

A UX designer is someone who investigates and analyses how users feel about the products he or she offers them. UX designers then apply this knowledge to product development in order to ensure that the user has the best possible experience with a product. UX designers conduct research, analyse their findings, inform other members of the development team of their findings, monitor development projects to ensure those findings are implemented, and do much more.

survey form

[codepen_embed height=”265″ theme_id=”default” slug_hash=”BayXKrQ” default_tab=”html,result” user=”Mojodig”]See the Pen Survey Form Mojo by John Dodd (@Mojodig) on CodePen.[/codepen_embed]

Published
Categorized as Design