A good rule of thumb is to review your marketing plan every three months. Check how well your doing, what needs revising, changing and so on
A web site is the heart of all your online marketing. A web-marketing plan should be part of a broader marketing plan for your business or organisation. For many small to medium sized outfits, web marketing might be the largest component of a marketing plan, but it’s still part of something larger.
Marketing plans are essential because they commit your ideas and plans to paper. It’s easy to lose sight of your goals, strategies and methods floating around in your head, and even easier to change them to suit the moment. A written set of plans keeps you honest. That’s not to say plans can’t or shouldn’t change, but having them in a document forces you to justify changes.