Theres a new way and kid in town and its called Web and app property…
While working on my ranking for my website, I soon discovered that I had some major fixing to do and some detective work to get to the bottom of it all. My site was showing errors ….. and this by the way….was using the Google Analytics system which people are migrating away from. Your normal Google analytics was for measuring web traffic and if you would like a refresher course the link will take you to the academy.
With the need to address privacy and cookies as well as needing to fine tune your marketing results and plans the major shifts in consumer behavior and “privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data.”
“To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. Also known as Google Analytics 4 properties It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.”
I am currently runing both analytics and slowly ironing out the bugs.