3. Keep business objective in your mind

Photo by Yan Krukov on Pexels.com

Of course, you need to make a balance between user’s wish list and your business objectives. See how your work is putting value to your business? Whether the effort you put to build your design is worth what it costs?

Always answer these questions before moving forward with your client. Analise the requirements keeping in view your business needs.

User Experience (UX) Design

A Brief Introduction to User Experience (UX) Design

User experience (UX) design can be a complicated and overwhelming field for newcomers, as it a wide range of topics (from accessibility to wire-framing ). Some of these topics overlap, while some of them complement one another. Therefore, it’s important to come to a common and basic understanding of what the term “user experience” means in a design context.

Complexity and Perception

User experience design, as its name suggests, is about designing the ideal experience of using a service or product. As such, it can involve all types of products and services—think, for instance, about the design involved in a museum exhibition. However, in the main, the term user experience design is used in relation to websites, web applications and other software applications. Since the second half of this century’s first decade, technologies have become increasingly complex, and the functionality of applications and websites has become far broader and far more intricate. Early websites were simple static pages that served up information to feed curious searchers; however, a few decades later, what we can find a wealth of online are sites that are interactive and offer a much richer feel for users.

You can add all the features and functionality that you like to a site or application, but the success of the project rides on a single factor: how the users feel about it.

The questions that we as UX designers are concerned with are these:

  • Does the site or application give the user value?
  • Does the user find the site or application simple to use and navigate?
  • Does the user actually enjoy using the site or the application?

UX designer can say he’s or she’s doing a good job when the answer is “Yes!” to all of the above.

What is User Experience (UX)?

A UX designer is someone who investigates and analyses how users feel about the products he or she offers them. UX designers then apply this knowledge to product development in order to ensure that the user has the best possible experience with a product. UX designers conduct research, analyse their findings, inform other members of the development team of their findings, monitor development projects to ensure those findings are implemented, and do much more.

WordPress theme from start to finish

This is the beginning mockup of a wordpress  theme I’m going to create I’m going the old-fashioned route of building a theme in Photoshop and then slicing and coding… as opposed to the mobile first method and building in the browser.

Personally I prefer  to see it laid out in desktop view with decisions made on fonts colors and icons already decided upon., then work down all the time keeping in mind   the mobile screen.

photoshop mockup
Photoshop mockup

This is using a 16 columns, 960 px grid, the old favourite of many a  web designer (960 pixels), as it gave a happy medium for viewing web sites on computer monitors nowadays however it could be viewed on anything!…. but as far as content goes I still feel that it is a good width to work with. It will be automatically centered in the middle of viewing device.


Who will design your site?

creating a web-design

To help answer this question, it’s important to understand that web design is about a lot more than making a site look good. This common misconception confuses one of the tools of site design-visual appeal­ with the actual goal, which is to effectively communicate whatever the website is required to do: entertain, sell, convince, inform, and so on.

Web design requires expertise in designing graphics and text, lay­ing out pages, and translating it all into HTML and CSS. Keep that in mind when considering who will design your site.

Do you have a web marketing plan?

social marketing

A good rule of thumb is to review your marketing plan every three months. Check how well your doing, what needs revising, changing and so on

A web site is the heart of all your online marketing. A web-marketing plan should be part of a broader marketing plan for your business or organisation. For many small to medium sized outfits, web marketing might be the largest component of a marketing plan, but it’s still part of something larger.

Marketing plans are essential because they commit your ideas and plans to paper. It’s easy to lose sight of your goals, strategies and methods floating around in your head, and even easier to change them to suit the moment. A written set of plans keeps you honest. That’s not to say plans can’t or shouldn’t change, but having them in a document forces you to justify changes.