Skills required for UX Designer

Collaborating on a user interface

Below is a set of skills that makes you a passionate UX designer. These skills are truly simple to learn and adopt in your design process.

Number 1.

A must skill for UX designers is to do research, and do it at all the time. Keep yourself up to date with latest trends. Spend the maximum time you can to explore upcoming designs, techniques and tools in your field. Always compare the knowledge that you are attaining each day and see how quickly things are evolving. (Usually very quickly)
Its a great feeling when all that research and effort clicks, and falls into place.

Introducing the new Google Analytics

Theres a new way and kid in town and its called Web and app property…

image showing googles new analytics logo
Google Analytics 4

While working on my ranking for my website, I soon discovered that I had some major fixing to do and some detective work to get to the bottom of it all. My site was showing errors ….. and this by the way….was using the Google Analytics system which people are migrating away from. Your normal Google analytics was for measuring web traffic and if you would like a refresher course the link will take you to the academy.

With the need to address privacy and cookies as well as needing to fine tune your marketing results and plans the major shifts in consumer behavior and “privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data.”

“To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. Also known as Google Analytics 4 properties It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

I am currently runing both analytics and slowly ironing out the bugs.

 

SEO = Search Engine Optimization.  This means making your website easily searchable (and find-able) on search engines, like Google.

 

Think about how searching online works: You put a word or a phrase into Google that describes what you’re looking for:

Then you pick the search result link that seems the best or most useful for your search, from pages of results that look something like this:

But there are millions of sites in your search results! How does Google figure out which sites should be at the top of the list? How do you figure out which site is the most relevant to your search? Webmasters who use search engine optimization help Google match their site to the right search results.   There are lots of different strategies to make your website appear higher in the list of search results and to make it more likely that someone will click on your link.

SEO Tips

Did you know that Google takes into account more than 200 different factors to help it determine which search results appear each time you search? There is lots and lots of SEO methods that take advantage of these factors (which change all the time).  For this activity here are a few you can try!

  1. Page Title: Make sure you’ve added a good, clear title for your page inside the <Title></Title> tags! Keep your page titles short. Google only shows a certain number of characters in their search result pages.
  2. Keywords: Keywords are the words you enter into a search engine to find what you’re looking for. Keywords for our unicorn example might be “buy unicorns” “unicorn shopping” “unicorn store” etc.  Think about what words people might use to find your site, then make sure to use these words all over the place:
  • In your URL, Page Title, the text of your website should be filled with helpful keywords.
  • Bold your keywords with <strong> tags.
  • Add keywords to headings: <h1> or <h2>.
  • If you add images, change the file name of your image to include a keyword, and put your keywords in the Image Alt Attributes.
    • Example:  <img alt=”buy a unicorn” src=”unicornforsale.jpg”>
  1. Meta Description: In your site header, add a “Meta description”. This allows you to decide how Google describes your page in its results. Keep the description short (1-2 sentences) to make sure you do not exceed the maximum number of viewable characters.  Example:
  • <meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>

 

4.Use only one H1 tag. The <H1> tag in the body of your site is the most important text on a webpage. It tells Google exactly what the page is about. If you have several H1 tags, you can confuse Google crawlers and your page will appear lower in the search results

 

  1. Social Networks – Share your site! After your site is ready, take some time to share it on your social networks; ask your friends to share it, ‘like’ it, ‘+1’ it on Facebook, Twitter, Google+, etc.  Google uses a site’s popularity as a signal to determine it’s quality and legitimacy. You should also get other sites to link to your site.  Ask a blog to write about your site and link to it, get people to review your site. etc.

6. Make your site awesome.  You can ask a thousand people to go to your site, but if there’s nothing interesting there, they won’t stay or share! One of the best ways to get your site seen, liked and searchable is to create great content. Whether it’s a video, writing, cool graphics, a comic or another resource, great content naturally attracts links as people visit it, share it and talk about it.